For kind, kick-ass women of a certain age
I'm your champion.
The one who's sure of you before you are.
Every woman stepping into what's next needs someone certain in her corner—through the should I, the what-ifs, the WTFs. I'm that someone. I calm the nerves, cut the noise, and hold the certainty until it’s yours. Warm when you need it. Honest when it counts. Always on your side. It’s never too late. You are not done. Now is the time.
Belief is where we start. Then we make it tangible — four ways to turn what's next into what's real.
For women 50+. Clarity on your next chapter and the purpose underneath it. Messaging that positions you and tells your story in your own voice. Squarespace websites built around you and your reclaiming, reinvention, and reset. Visibility strategies to get the word out to your community.
Certainty you can build on.
Kind words.
Kick-ass women.
After retiring from Sandia National Labs, I turned to Connie for what I thought was a simple project: restructuring my online presence, starting with my LinkedIn profile. She saw the bigger picture, helping me shape my next chapter. With her guidance, I dug deep to find answers—she was my doula, guiding me into a clear direction. My website? The cherry on top.
Dr. Nancy Hayden, Strategic foresight expert~Speaker
Judy Anderson, Artist~Designer~Educator~Non profit founder
What’s my favorite thing she’s said to me? As I was preparing for a curator's visit to my studio, feeling uncertain about next steps, Connie looked at me with, “Remember who you are.” No one better to have on your side.
Connie is truly my champion. A rare blend of a big-picture thinker and a detail-obsessed creative, she also inspires me to stand firm in my values, be bold, and spot and seize golden opportunities. I trust her not only to listen deeply but also to challenge me with sharp, honest, game-changing advice.
Laurie Smith, Photographer ~ Art activist
A woman of a certain age. Who’s showing up on purpose. With a history, experience, insights, stories, and opinions. Who is certain it’s never too late. Or a moment too soon. A woman who knows what it’s like and what it takes to begin a family at 40, reinvigorate at 50, shift at 60, and reclaim at 70. Who is a believer that we, the wise badass women, have the determination, courage, and creativity to contribute exactly how we imagine. This is not a reinvention of self. We are just fine as we are. This is reinventing how we live and show up in the world. More about Connie
What to know about Connie?
She’s a lot like you.
Reinvention, reclaiming, reinvigoration, remembering. Not sure where to start? That’s exactly what the path is for. We move through it in order. Certainty about what you want to do. Clarity on what’s next. Messaging that says it clearly. The website that launches it. Visibility so more people see you. Take one piece or the whole pie—step in wherever you need to. What we won’t do is cookie-cutter, unless maybe it’s the holidays and you and I are standing in my kitchen. The path is the structure; you are the shape it takes. I offer a 20-minute consult to understand your individual needs and determine whether we are a good fit. Email to schedule a session.
Our path together.
1 • Where it begins
You've got a sense that something’s next, even if you can’t name it yet. This is where we dig. What do you need to remember, reclaim, or let go of to move into that life? Underneath the what and the how, what is the why that won't leave you alone? These are the big questions, and you don't answer them alone. You leave with your why. Plotting your next move.
The reinvention question
2 • The why becomes a direction
Clarity is a decision you can finally see. Here, we take everything that surfaced in step one and shape it into something solid. Who you’re rooting for, what you offer, and what makes you, well, you. And where you stand that no one else can. Once you know exactly who you are and where you’re headed, every other decision gets simpler. You leave with: a clear what, how, for who, and position. Something you can trust.
Clarity and positioning
3 • Your voice. Your persona.
Messaging and creative direction
With your position set, we make it speak. Messaging is the language. your story, your voice, the words that land the way you mean them. Creative direction is the feel — the visual world that carries it, rooted in what'’ real and driven by purpose, never decoration for its own sake. You leave with: the words and the visual direction to say who you are, consistently, everywhere.
4 • Where it shows up
Website design
A Squarespace site built around your desire, your messaging, your brand, and what you’re bringing to the world. You leave with: a website that looks and sounds like the reclaimed and reinvigorated you.
5 • Showing up for your people
Get seen
While your positioning, messaging, and website are being developed, it is time to take a look at your digital strategy. Social, email, and other visibility strategies. Soon, the business will be underway. Coaching sessions will be booked. The book will be published. The gallery show will be booked. Now is the time to prepare to show your people who you are.
Nothing can dim the light which shines from within. // Maya Angelou
Reinvention has no age limit.
And neither do you.
I want to see you be brave.
To understand you, my dear, are your brand.
To see you move on with joy.
Own who you are today. Whether you are a career reinventor, a color-outside-the-lines kind of gal, or a woman swimming in a liminal space deciding what to do, I’ll be your wing woman, your tough-love sidekick, the one who tells you exactly what you need to hear. Because you’re not too old. You’re not too late.
And what exactly do I know?
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The woman who’s been told no one too many times. The one who’s felt stupid for not knowing the rules, or too old for new beginnings. Spoiler: those rules were never yours to follow. And age? A number that’s only as limiting as you let it be. I’m here to tell you what you already know deep down: You’re not done. Not even close.
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The patriarchy’s favorite trick? Keeping you small. You’re standing at the edge of something bigger, but the hesitation is real. That nagging voice in your head? The one whispering What if I don’t know enough? or What if it’s too late? But what if I told you those doubts aren’t yours to carry? What if the next step isn’t about being perfect, or having it all figured out? What if it’s just about finally letting someone help you along the way?
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Well, not exactly this as in advising women how to proceed with turning the page at midlife or retirement… but design, writing, branding, messaging, websites. 45+ years and counting. Now my passion is working with women ready to live and work with purpose and possibility, to share their wisdom and experience. Launching into something new. Making a slight shift from what they have been doing. Or upping their game and goals.
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Whether you’re looking for clarity on your next chapter, refining your message, or building a Squarespace site that actually feels like you, I’m here to make it easier. And yes, love. I can help with slices of the process, or the whole pie.